Have you ever been curious about the procedures for creating interesting articles that Google likes and rank high in search engines? Then, have you found the answer to that question?
For #Word Friends who are currently pursuing the world of digital marketing and want articles on their website to appear on the first page of Google, a discussion on how to create interesting articles that Google likes the following may be able to be the latest solution that can be used as a reference.
There are many advantages if our writing succeeded in dominating Google’s home page, including getting more potential for visits, a significant increase in profits, to a well-known website name.
Due to the increasingly popular profession of bloggers and influencers, the Indonesian people are currently competing to learn to write articles so they can appear on the first page of Google. No exception to the offline who began to move to expand their business wings into the online realm.
Well, so as not to be increasingly curious about interesting article writing tips that are in accordance with Google’s standards, let’s just take a look at the discussion points.
1. Use Inverted Pyramid Technique
This writing technique is one of the secret weapons commonly used by journalists to write news articles that are published through websites or social media.
So that the message conveyed is more relevant to the reader’s mind, the main information is usually written at the beginning of the paragraph, then successively below it is added with explanatory information and also extra sentences to provide a summary of the contents of the news.
2. Add Tiered Heading (H1, H2, H3, etc.)
Have you ever used the sub-heading component to enrich the look of the content while tidying up the structure of the article? If so, you can skip this point and move on to the next point. However, if you have never done it or have not even been familiar with the term Heading, then you must listen to the discussion at point number two this time.
Based on the explanation of several sources, Heading and Sub-heading is one of the parameters used by Google’s web crawler robot to map the contents of the website / blog that you manage.
Heading tags themselves are divided into levels of numbers, starting from Heading 1 (H1), Heading 2 (H2), Heading 3 (H3), … etc. In general, H1 tags function as markers for website titles or article titles automatically. As for Heading 2 (H2) to H4, it is usually necessary to add them manually into the points in the article that are considered important.
For example, when you are writing a tutorial article like this one, use heading 2 (H2) to emphasize the main keywords. Then Heading 3 (H3) is used as a more specific section marker marked by the number 1,2,3, etc.
According to the knowledge of Search Engine Optimization (SEO) , the number of laying headings also cannot be careless. Heading 1 should be only one per page, while Heading 3 (H3) is sought more than Heading 2 (H2). Thus, the structure of the website will appear far more organized both in the eyes of Google and readers.
3. Write Keywords at the Beginning of Paragraph
Adding keywords at the beginning of a paragraph is actually not a secret when it comes to creating articles that Google likes . Nevertheless, this method is still very effective in helping to optimize the position on search engines.
4. Add Some Relevant Images
No doubt, adding pictures or illustrations to articles is one way that your writing can be preferred by Google. In addition, the visualization of your article also becomes more colorful and not monotonous with all the text.
The existence of images and unique illustrations in an article can also be a fairly potential contributor to traffic because Google indexes the file on an image search page. So, if you have a photography hobby it would not hurt if you take the time to specifically hunt stock photos as material for articles.
5. Create Internal Link
Google loves websites with a small bounce rate . Bounce rate is a value used to measure how often the intensity of visitors who only open one particular page and then leave the website without trying to open another page.
For example, there are visitors who read an article or open a home page, after a while the visitor finally decides to close the page without opening another article / link.
By placing internal links in the article, visitors certainly have a greater chance to see links to other articles that are still relevant. The result is the percentage of your website’s bounce rate will be smaller and more loved by search engines like Google.
6. Optimization Using Quotations from Experts in their field
If you look deeper, the average article that made it into the first page of Google is the work of well-known websites with the credibility of a trusted source of information. You name it, Wikipedia, detik.com, or GSMarena.
You can imitate the way these sites work to publish their articles, namely by combining opinions plus facts to make readers more trust your writing.
Don’t forget, collect quotes, facts, or opinions from experts that are used complete with the original source so that they can be used as credit at the end.
7. Minimize Writing Mistakes (Typo)
As a “machine” that stores a database of words from most languages in the world, Google is certainly easily able to recognize the wrong spelling or “Typo” in your article. As a result, the content is not scanned completely and causes the context of information to be truncated.
Writing errors in the article more or less are also able to make the reader less comfortable, although in some cases Typo problems can still be tolerated. So, try to check the first two to three times before the article is published and indexed by search engines.
Thus information about 7 secrets of how to make articles that Google likes. After knowing the tips now it’s time for you to practice the tips above directly into your personal website or blog.
In the end, search engine concepts like Google will continue to evolve to match the interests and needs of readers. Therefore, try to always be consistent and uphold the principle of writing content for humans to be able to continue to survive from all kinds of algorithm updates.
Congratulations on creating articles that are useful to readers. Don’t forget to leave a comment and click share, yes to get various other interesting information. See you later!